Of the millions of people that have seen and shared this image, perhaps only tens of thousands have read the cautionary posts and very few have actually done their own fact checking, which, as you can see, is very easy to do.
These companies, including Restoration Hardware and Sharper Image, anonymously pool intelligence on shoppers so they can prospect for buyers from the shared data.
Photos will show every single image your friends post as well as the photos posted by the pages you follow, including anything shared to Facebook from Instagram.