Percolating through the sharable web, though, is the seed of a radically different idea.

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If you can achieve something sharable, then your entire marketing plan can be amplified through consumer participation.

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Literally thousands of videos, infographics and other forms of sharable content have been the fuel to the advocacy engine.

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Much has been made of how visual and sharable its blogs are, but it was its early adoption of the concept of post types that is responsible for the effortless user experience of its content creation functions.

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