Now the pair is shaking up the industry with its game-changing approach to filmmaking: "day-and-date" releases.
Yesterday, the company said it was shaking up its global corporate and investment banking division.
The new global universities are shaking up everything from academic funding to immigration laws.
One production company that is dramatically shaking up the whole film industry in Egypt is "GoodNews4Film".
The stodgy electric power industry is in need of a lot of shaking up.
The solution lies not in cutting interest rates further, but in shaking up the over-regulated mortgage market.
Just below the top level of the company, there does appear to be some shaking up under Apotheker.
"This thing is really shaking up everyone in the chasing community, " he said.
This really could be shaking up to be an amazing moment in medicine.
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Coming up, President Bush is shaking up his diplomatic intelligence and military leaders.
In April, DSG announced it was shaking up its business in the UK in an effort to cut costs.
Single-issue pressure groups have always been a feature of politics, but apartisan voters are now shaking up American elections.
But would even a grand coalition get down to renewing the federal structure and shaking up the voting system?
And related to that, is there a sense that the current format or the current structure needs some shaking up?
Symyx is shaking up the slow-moving world of chemicals by applying tools borrowed from the drug industry: miniaturization and high-speed automation.
FORBES: Upstart Symyx is shaking up the stodgy chemicals industry.
Those figures "don't capture the breadth and complexity of cases we've filed, " said Mr. Khuzami, who is shaking up the unit.
But the bidder that's really shaking up the auction is none other than Google, the search engine company and Internet-advertising giant.
Mr Lafley sees Indian firms shaking up the way foreign companies operate, and not only with back-office services where many began.
Meanwhile, Apple is indeed shaking up the game industry with its shiny new toys, and giving its new rivals reasons to worry.
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You couldn't imagine that fate for the 69-year-old Carl Icahn (besieging Time Warner) or the 88-year-old Kirk Kerkorian (shaking up General Motors).
Now he is already shaking up the standings among the GOP candidates.
And there continues to be speculation that the Sabres will continue shaking up their roster before the NHL trading deadline on Wednesday.
So Dhanin is shaking up his empire, focusing on core operations: agri-business, retail and TelecomAsia, which operates fixed-line and mobile phone networks.
But until then, they are shaking up nearly every category from books to electronics, as the Amazon Kindle Fire HD will attest.
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The biggest change, however, will come from shaking up the financial system.
Two other candidates have a chance of shaking up the Republican field.
In Europe, technology is shaking up human resources departments across the continent.
It's not a presidential election without at least one anti-establishment candidate shaking up the race - think Ross Perot, Pat Buchanan, Ralph Nader.
This week Mr. Berlusconi, who has been in politics for 18 years, pledged to reboot his battered party by shaking up its ranks.
In an interview Tuesday, Mr. Abrams defended the management team's performance, saying they had made headway in shaking up the culture and spurring innovation.
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