While I know how to forecast and operate a service company like the back of my hand, modeling a hybrid company that provides both service and software is another story.

FORBES: Move up http://i.forbesimg.com t Move down

The service draws on machine learning, data mining and predictive modeling to make its suggestions.

FORBES: eBay Acquires Hunch In Quest To Further Personalize Site

This means either creating a service or adding the functionality to the application, meaning more coding or modeling.

FORBES: The Web Services Dilemma