The idea of writing down the value of financial assets when the market for them is seriously impaired or doesn't exist is sheer folly.

FORBES: Magazine Article

Sir Graham Watson, the Liberal Democrat Euro MP for the South West, is writing to the government and hopes the matter will be taken "very seriously".

BBC: Google

Writing in an online forum, Blizzard said it was taking the action "very seriously".

BBC: World of Warcraft cities hacked

One of the great thing about writing about tax is that I have the opportunity to remind folks not to take it quite so seriously.

FORBES: Fun With Taxes: Tax Haiku

If you're writing a serialized novel about a yoga detective, it's best not to take the process too seriously.

WSJ: Neal Pollack on Writing a Detective Serial | Word Craft