Another will be to maintain credibility in (and for) an industry that combines serious science with snake oil.
It's serious science which bodies like the European Space Agency and NASA are working on alongside the Scottish-based engineers.
There are still too many young girls who receive subtle messages that science is not for them and girls often believe that mixing families and a serious science career cannot be done.
The ten-week summer program looks for college seniors, recent graduates or graduate students with a background and serious interest in science.
No serious student of science technology can be anything but bullish about the long-term prospects for profit and growth in the ingenuity-driven economy.
While these are far more serious rumors than a science fiction alien invasion, this reaction to the tweets represents the faith people have in the reliability of social media.
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This issue will seem like a nuance to some readers, but those in the field of medical research recognize it as a major step forward and a signal that the company is serious about promoting open science.
If the benefits of science and technology are to reach the vast majority of our people who live in country side, some serious thinking is called for to develop science to serve the needs of these people.
When Clinton tapped him as his running mate in July 1992, Gore brought some impressive experience to the table, including service in the House and Senate, serious environmental credentials and expertise in science, space policy and emerging communication technologies.
"We believe the science shows Indian Point has a serious impact, especially on Atlantic sturgeon, " he said.
Taken together, this is what I think the science says: ADHD is a serious disorder that has long-term negative consequences on a person's life.
After tackling Hawking, Ferguson wrote three more books, one about science and religion (she is a serious Episcopalian), another on black holes.
Their commentary may have cultural force in the mainstream media, but it often lacks the sedimentary depth accrued by serious trench work in the history of ideas, science and technology, or philosophy.
Luckily for now the relationship status is still open between these two, but if the flirting gets more serious, an Apple and Facebook domination might not be so science fiction.
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But Mike Jacobson, executive director for the Center for Science in the Public Interest, said that if the company was serious about tackling obesity it would stop fighting a tax on its drinks.
Cardinals used to sign their names to ballots, but stopped doing so "due to an old history of intrigues and tensions when people used to fear the most serious reprisals for their choices, " says Michael Bruter, who teaches political science at the London School of Economics.
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