But the chocolate that Emmy Award winning Today Show co-host Hoda Kotb picked as her favorite thing was not a new, trendy, or self-important brand.
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That sounds a lot like the psychographic bulls-eye for every self-respecting luxury brand in the American market these days.
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Kennedy could encourage high-powered women such as Facebook's chief operating officer, Sheryl Sandberg, to spread a U.S. brand of self-made powerful women who have prospered in places such as Silicon Valley.
As a writer for the small business community, I care deeply about the way entrepreneurs and self-employed business people brand themselves.
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So instead of overt and at times, obnoxious, Brand promotion (self-promotion) through constant one-way broadcasting, Twitter provides ways to share what consultants know and do, to the benefit of others on Twitter, including potential clients and partners, mentors, other subject matter experts (SMEs), and many other roles in a professional network.
Self-Image: Sampson argues not for vanity, but for the brand of pride that is defined as self-confidence.
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In contrast to many rivals, Ms Winfrey has made self-improvement a part of her brand.
"My personality doesn't work without fame, " says Brand in a flash of self-awareness, before launching into an anecdote about meeting Britney Spears and an elephant.
Simply blasting out self-serving marketing material that only benefits your brand is lazy.
Her brand of fashion requires guts and unbelievable self-confidence.
Since then, Benetton has been relatively quiet on the global stage for 20 years and this front foot forward attitude from a can do brand like Benetton defines them as a self styled maverick with great strengths from racing cars and fashion through to a phalanx of good deeds in conscious commerce that is matched by little tolerance for tedium.
And Tesco is not the first multinational to buy into a self-consciously cool, quirky and independent-sounding brand.
"It is not just walls and a kitchen and a bathroom, it is about creating a true luxury brand, at once authentic, unique and self-defining when encountered, " he said.
Whether it be an individual of note, a brand, or an organization, today we are all self-publishers.
Pinault acknowledges that it will be a big challenge for the self-made designer who has never worked for a major fashion brand.
Petropolis group, the second largest brewery and beverage company in Brazil owned by self made man Walter Faria, has been very successful with TNT brand, growing 262% in three years and reaching sales of 60 million cans in 2011.
To engage a good brand in a deep relationship is synonymous with my becoming my uncreated self, and this is the most profound of choices.
This time the venerable British brand is staying one step ahead of its already digitally-advanced self by working a partnership with Twitter to tweet backstage photos of each and every look in the collection before livestreaming its London Fashion Week runway show.
For the independent consultant, Brand promotion is the goal, but it frequently feels too much like self-promotion.
Men who used the generic battery later rated themselves as significantly less attractive than brand-name battery users, and felt that they had a lower sense of self-worth.
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Warren Buffet has turned self deprecating humility and the trust it engenders into one of the most powerful personal brands in the world: A brand that has afforded him countless business opportunities he would not have had otherwise.
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