In the "3000 c.c. or above" segment, they had 54 models and nearly 29% of the market.

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Early sales of the ATS in the U.S. isn't a fair indicator of the brand's potential, Mr. Ferguson said, because they reflect a failure to supply enough all-wheel-drive models in a segment where roughly half the cars sell with the feature.

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They are selling the four-door models in a more competitive segment of the market.

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Samsung is employing a slice and dice one: have many different models each appealing to a certain specific segment of the market.

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In fact, the A8 achieves gas mileage ratings that are equal or better than hybrid models offered by our competitors within the segment and it delivers excellent performance.

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The SUV boom could be especially important to China's own automakers, who are struggling as global rivals launch new models aimed right at their traditional low-price market segment.

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General Motors is doing its part to keep its factories humming and stay one step ahead of the competition in the hotly contested full-size pickup segment by offering hefty cash incentives on its broad line of Silverado and Sierra models.

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The Wraith will be more expensive than Bentley's family of Continental models, however, so it will actually carve out a small market segment that is currently not served by anyone, Rolls-Royce's chief executive Torsten Muller-Otvos told BBC News during a recent exclusive preview event near the carmaker's Goodwood factory.

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The slightly larger B-segment, already populated by the Toyota Yaris and Ford Fiesta, is growing, too, with new or redesigned models coming soon.

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