In the "3000 c.c. or above" segment, they had 54 models and nearly 29% of the market.

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Early sales of the ATS in the U.S. isn't a fair indicator of the brand's potential, Mr. Ferguson said, because they reflect a failure to supply enough all-wheel-drive models in a segment where roughly half the cars sell with the feature.

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They are selling the four-door models in a more competitive segment of the market.

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