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"With more than five years research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer's eyes, eliminating the problem of screen-edge visual distortion and loss of detail, " the company said in a press release.
BBC: LG to start selling curved OLED TVs in South Korea
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Japan's NEC, for instance, sells face-recognition technology to allow advertisers to tailor what ad is showing on a digitised screen depending on the viewer's sex and age.
BBC: Big Brother is watching you shop
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Looking at software, the Nexus 10 runs the newly announced Android 4.2 Jelly Bean, which provides plenty of new features like quick settings, more Google Now features, Photo Sphere, widgets on the lock screen, the ability for devs to add maps into their tablet-optimized apps, a screen saver-style photo viewer called Daydream and a music explorer that quickly finds artists similar to the ones you're listening to.
ENGADGET: Google Nexus 10 hands-on (video) Mobile
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The update builds on the success of the Formula One and Masters second screen experiences which add more depth to a viewer's enjoyment of our linear channels.
ENGADGET: Football fans score additional content in Sky Sports for iPad update
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Finding newer and better ways to convey these concepts to viewers (sports center desks, instant replays, bottom-screen info notes, etc.) is another helpful way to retain viewer interest.
FORBES: Connect
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New 2013 Smart TVs employ LG's CINEMA SCREEN Design with a narrower bezel to provide a greater sense of immersion and viewer enjoyment.
ENGADGET: LG's 55-inch OLED HDTV ships in Korea next week, has 100 pre-orders so far
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That level of viewer involvement has caught the interest of broadcasters, who see second screen engagement as a way to keep fans parked in front of the TV during live sporting events.
FORBES: New iPhone App Rewards Sports Fans For Watching Games
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Its integrated viewer allows the user to browse and view photos and videos on their TV screen.
ENGADGET: PlayMemories Studio update for PS3 brings 4K image support, cloud features and more
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But the screen shots made it feel like it was filmed somewhere else and the shots were actually just meant to reassure the viewer.
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