"With more than five years research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer's eyes, eliminating the problem of screen-edge visual distortion and loss of detail, " the company said in a press release.

BBC: LG to start selling curved OLED TVs in South Korea

Japan's NEC, for instance, sells face-recognition technology to allow advertisers to tailor what ad is showing on a digitised screen depending on the viewer's sex and age.

BBC: Big Brother is watching you shop

Looking at software, the Nexus 10 runs the newly announced Android 4.2 Jelly Bean, which provides plenty of new features like quick settings, more Google Now features, Photo Sphere, widgets on the lock screen, the ability for devs to add maps into their tablet-optimized apps, a screen saver-style photo viewer called Daydream and a music explorer that quickly finds artists similar to the ones you're listening to.

ENGADGET: Google Nexus 10 hands-on (video) Mobile