So why is the peer-to-peer lending world, where loan seekers with little more than a credit score and a user profile, becoming increasingly popular?

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Each user receives a professional score, based on peer feedback, which is expected to function as a huge source of motivation to commit to their projects and coworkers.

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Also new is Sports Scoring, a function that lets the user record a running tally of the score for a sporting event by simply tapping on a smartphone.

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But as any user of Foursquare or Reddit knows, the mere act of keeping score spurs users on even without tangible rewards.

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According to Navin Bathija, Neo's CEO, the company does review a user's credit report for red flags and but doesn't use the FICO score in its risk calculation.

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