Schwan home sales were listless for four straight years, beset by high customer churn and inventory pileups.
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Schwan's database is now pushing out more than 1.2 million dynamically-generated customer recommendations every day, sent directly to drivers' handheld devices.
Opera says Schwan's revenues are up 3% to 4% because of it.
There is nothing wrong with Ms Schwan, a feisty university president.
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For a glimpse, look inside The Schwan Food Co.
Schwan already had a crude recommendation program.
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