Schwan home sales were listless for four straight years, beset by high customer churn and inventory pileups.
WSJ: Data Analytics: So, What's Your Algorithm?
Schwan's database is now pushing out more than 1.2 million dynamically-generated customer recommendations every day, sent directly to drivers' handheld devices.
Opera says Schwan's revenues are up 3% to 4% because of it.
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