The inspiration for Rubber Tracks sprang from within Converse, and was based on an insight about customers.

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The reward for bringing an unconventional strategy to life is outsized return, as Converse is beginning to see from Rubber Tracks.

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The rubber tracks (3) allow the Viking to travel over soft terrain such as desert, snow or mud because its load is evenly distributed over all four tracks, all of which are driven.

BBC: Factfile: Viking armoured vehicle

Rubber Tracks studios springs from a different question.

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Enter Converse Rubber Tracks.

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