Royce developed his disenchantment with glamour stocks and his preference for oddballs in the early 1970s.
Royce discovered the company several years ago while browsing the booths at an industry conference.
This is a sentiment echoed by David Archibald, president of Rolls-Royce Motor Cars North America.
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Fronting the view was a bespoke two-tone Rolls-Royce Ghost positioned in line with the setting sun.
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It seems likely that most New Yorkers have never seen a Rolls-Royce up close.
Britain's BAE Systems, Rolls-Royce and others will share in the profits whichever US bidders is chosen.
Why are you not going with the Mercedes or Rolls Royce of the industry?
BMW, which also owns Mini and Rolls-Royce, delivered 448, 200 vehicles worldwide in the quarter, up 5.3%.
Royce, who had been involved in other rehabilitation and preservation projects around Westerly, was appalled.
The bespoke team at Rolls-Royce embraces the flamboyant tastes of one their best customers.
Those represented include BAE Systems, Rolls-Royce, the London Underground and the English Premier League.
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Ferrari, Maserati, Rolls-Royce, Bentley, Aston Martin, Porsche, Mercedes and BMW are selling well in China.
But that could be too late, leaving Rolls-Royce to dominate the market for newer aircraft.
Now if you want an impressive piece of automotive jewelry, buy a Rolls Royce.
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The Canberra has broad wings, with a Rolls-Royce Avon turbojet engine halfway along each.
For example, costly Rolls Royce automobiles and Rolex watches do not outperform lower-priced Toyotas or Seikos.
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So he updated his wardrobe and junked his rust bucket for a leased Rolls-Royce.
Rolls-Royce's relies on more efficient engine technology - jointly developed with others within the BMW group.
Rolls-Royce sales rose 1% during the year to 3, 575 vehicles, up from 3, 538 in 2011.
The couple arrived in a brown Rolls-Royce, to the applause of gay rights activists.
But what if you do want the Rolls-Royce experience but you can't afford a real Rolls-Royce?
BMW, the firm reckons that the sportier Bentley brand has more potential (it easily outsells Rolls-Royce).
Rolls-Royce, the leading European maker of jet engines for airliners, has made no comment on this.
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But Royce Simmons' youngsters delivered a strong defensive performance as Huddersfield struggled to make a breakthrough.
Like bigger companies such as Rolls-Royce, it sells services to go with its machines.
Rolls-Royce monitors the engine remotely, gets parts to airports around the world and constantly innovates.
In essence Rolls-Royce makes one piece of kit, with multiple applications, to a world-class standard.
Henry Royce moved his factory to Derby in 1907 and moved his family to Derbyshire in 1908.
Rolls Royce and Kawasaki Heavy Industries are among the giants now exploring the development of tidal power.
The chancellor made the announcement on Friday at the opening of the Rolls-Royce apprenticeships academy in Derby.
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