Sonic owns the Roxio Now online video service, the underlying technology used in a variety of Web-based rental services, including offerings from Blockbuster and Best Buy, among others.
Roxio has also worked with the big 3-D technology companies, ATI, NVIDIA and RealD to ensure that its software is compatible with the range of 3-D technologies, formats and accessories out there today.
The industry has at last given its backing to online music stores, such as Apple Computer's iTunes and Roxio's Napster 2.0 (not to be confused with the company killed off by the music industry for aiding illegal downloads).