It recently rolled out the feature in other countries, causing Europe to belatedly freak out and leading reputable and reliable U.S. media to cover it as if it were a new feature.

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The magic of Hipmunk hotel search is in the heat maps, a feature it rolled out late last year.

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Thus, to better service its mobile users, Expedia launched a new update and rolled out an exclusive feature for its hotel mobile application.

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When Facebook rolled out its Timeline feature in 2011, some members balked at the radically different look and even started petitions asking that the new profile pages be made optional.

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Recently LinkedIn rolled out a new feature called endorsements.

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Two weeks ago, Dish rolled out Auto Hop, a feature for its DISH DVR that lets users who subscribe automatically skip ads while watching recorded shows.

CNN: Ad-skipping DVR prompts fight for the future of TV

Rather than feature just four new shows, as the last-place peacock network did, ABC rolled out 11, complete with mashed-up clips (OK, that part could have been a little much).

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