It recently rolled out the feature in other countries, causing Europe to belatedly freak out and leading reputable and reliable U.S. media to cover it as if it were a new feature.

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The magic of Hipmunk hotel search is in the heat maps, a feature it rolled out late last year.

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Thus, to better service its mobile users, Expedia launched a new update and rolled out an exclusive feature for its hotel mobile application.

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