Love is irrational, so those who love the game enough to risk it all may fall prey to what they love.
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These creative and analytical business types are ruled by a different mind-set, known to often risk it all for a good idea.
Men whose lives are filled with gifts and opportunity, men who have worked hard to achieve, risk it all and sometimes lose it all.
He had to leave the life of a simple hack and risk it all in the mad scramble for millions he had long covered as a journalist.
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They leave home for months at a time, go to some of the most dangerous places on Earth and risk it all for the country they love.
Would these type A-plus overachievers -- so focused on realizing their lifelong dream of spaceflight -- really risk it all for one last tall boy after last call?
As long as there are journalists willing to risk it all in war zones, there will be books that provide the kind of reportorial insights unavailable from soldiers, the Pentagon and the White House.
It allows the coalition parties to begin rehearsing their argument for the next election, namely their claim that the economy is on the right track and voters should not risk it all by backing Labour.
And they'd rather keep it safe even at one-one-hundredth of a percent interest in a cash account than risk losing it all on a roulette-wheel stock market.
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And why should a bureaucrat take any risk at all when it comes to public health?
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More worrying for bankers is the risk that it might not work at all.
"You can't just avoid all risk, because it will lead to entropy, " he says.
Being an entrepreneur, someone who begins something and assumes all the risk for it, is exciting.
Yet, seductive though such a solution may be, it has a risk intrinsic to all seductions: the risk of disease.
The CAPM theory assumed that the portfolio would hold an amount of risk free assets plus it would embrace all risky assets weighted by their market capitalization.
The bug infests most elements of everyday life: electricity, gas and water supplies, telephone services, the banking system, health services, transport and industry are all at risk if it is not caught in time.
As a middleman, Pallat's Unicover could reap a 7.5% fee of all the insurance it underwrote, while passing along almost all of the risk.
It runs the risk of feeling like all the cheap stuff you get on the back-end channels of digital cable.
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It all comes back to risk: who loses if a project goes wrong, and how much they earn if it goes right.
This sort of splitting apart of risks and benefits becomes ethically suspect as it moves toward all the risk going to one group and all the benefits to another.
Why prohibit people from carrying guns onto planes if it doesn't eliminate all risk of hijacking?
The risk pool is healthier, and it's all OK. Financial incentives are often how the government gets us to do things.
It all gets back to asset risk. if solar power, for example, were much less risky then we would see better-capitalized power producers entering the market.
Changing from a regular sales model to a freemium model is a risk, but it is one that mobile developers all over the world are looking at.
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What's more, even before Sempra began building the plant, it hedged away all its project risk by leasing out half the 1 billion cubic feet per day of capacity for 20 years to Shell.
It is hard to watch the Bush anointment and not be shocked by the sheer, almost undemocratic nerve of it, and the risk that this could all blow up and leave the party with a choice among broken and, other than Steve Forbes, penniless understudies.
If it's all the money you have and you need to take little or no risk with it then the Stock Market should perhaps be avoided.
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