Metaphors trigger the right hemisphere of the brain, a critical component for persuasion to occur.
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If you whistle a wordless tune (and cannot visualise the score as you do so), the equivalent part of your right hemisphere will be invoked.
The right hemisphere is more involved in holistic perception and as a result it processes information by integrating it into perceptual models (visual, spatial, auditory, etc).
This region, located on the surface of the right hemisphere, excels at drawing together distantly related information, which is precisely what's needed when working on a hard creative problem.
For reasons that lie deep in the evolutionary history of the vertebrates, the right hemisphere deals with sensory input from the left-hand side of the body, and vice versa.
Michael Lynch, CEO of Right Hemisphere, stated the below.
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Dr Iacoboni discovered that the mirror neurons involved in grasping the intentions of others are in part of the right hemisphere that corresponds to Broca's area in the left hemisphere, and both also correspond with mirror-neuron sites in monkeys.
This means that the left hemisphere (language based) and right hemisphere (seat of emotions and non-verbal awareness) of the brain more neural communication, which is why most women may be better able to verbalize emotions (in general) than most men.
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Using the visualization and communications technologies from Right Hemisphere, SAP will be able to enhance all its software offerings to make them more intuitive and enable visual navigation of an entire product and its related data in a unified environment.
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The right side of the brain (also called right hemisphere) recognizes shapes and colors, while the left side of the brain processes information in an analytical and sequential way and is more active when people read text or look at a spreadsheet.
And this is why relaxation helps: It isn't until we're soothed in the shower or distracted by the stand-up comic that we're able to turn the spotlight of attention inward, eavesdropping on all those random associations unfolding in the far reaches of the brain's right hemisphere.
No ulterior motive, just that we felt that they were the right people and they just happened to be from the Southern Hemisphere.
Ms Giffords suffered a bullet wound to her brain's left hemisphere, which controls speech and movement for the right side of the body.
It taps into emotional brain centres and appears to arise in the right brain, whereas most language production occurs in the left cerebral hemisphere of the brain.
Instead, it was in areas on the right-hand side exactly corresponding to the language centres in the opposite hemisphere.
In the southern hemisphere the moon is in the northern sky and its left and right sides reverse.
Unfortunately, his mnemonic would only work in the northern hemisphere, where the moon is observed in the southern sky with the right side of the moon sunward during the waxing phase and the left side sunward during the waning phase.
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