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Somewhat inevitably a return to a focus on the customer has become mainstream!
FORBES: When Banks Use CRM Technology, Customer Service Improves
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Advocacy, referrals, positive endorsements, reviews, loyalty, these are the metrics that can be directly linked to social customer service among many other tangible outcomes, including return on investment (ROI).
FORBES: Review: Brian Solis's '[What's The Future] Of Business'
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Yes, Bressler answers, based on the survey Samsung did showing that the greatest number of customer return types for the Galaxy Tab at Best Buy were consumers believing it to the iPad 2.
FORBES: Is The iPhone's Design Inevitable? Apple-Samsung Patent Trial Continues (Live Blog)
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Too high and the next visit will come with an expectation that you might not be able to deliver on a consistent basis, too low and the customer is not likely to return.
FORBES: The Customer Service Equation
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Connecting trips directly to the ability to support revenue generation, customer retention or employee satisfaction makes travel a strategic category for spend, ensuring return on travel and expense investment.
FORBES: Written by Tony D��Astolfo