Perhaps more people would order from the miscellaneous section of a wine list if it were retitled.

WSJ: The Unique Charms of 'Miscellaneous Wines' | On Wine by Lettie Teague

In 1955, Ms. Jhabvala published "To Whom She Will, " later retitled "Amrita, " a novel about a young Indian woman with a forbidden lover.

WSJ: Award-Winning Author Ruth Prawer Jhabvala, Dies at 85

"Scent of Mystery" was eventually de-odorized and retitled "Holiday in Spain, " at which point Smell-O-Vision was neatly tucked away in the vault of American bad ideas.

CNN: Apparently This Matters: Smell-O-Vision for your phone

The first book in the Potter series -- "Harry Potter and the Philosopher's Stone" (retitled "Harry Potter and the Sorcerer's Stone" in the United States) -- was an overnight bestseller.

CNN: British child actor 'a splendid Harry Potter'