As with the term resource, HR and corporate strategy also treat behavior in a neutral sense, denoting a measureable set of actions that can enable business outcomes, not something that is to be manipulated through fear or chicanery.

FORBES: HR Analytics And Competitive Advantage

For example: sales managers need to have their territory planning and quota-management tools integrated with the Human Resource and Compensation applications in order to better drive behavior and achieve sales goals.

FORBES: Cloud Computing And The Integration Quagmire

In addition to scanning the code of an app, the service will watch for fishy behavior such as excess battery drain and abnormal resource consumption.

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