The fitness and personal-care markets have been hip to the trend for years, mindful that few people can resist the lure of a massage that's just for them.
There's hardly a shortage of bars in town, and on a warm summer's night it's difficult to resist the lure of the nearest free table and cold bottle.
Spurred on by seeing his friends and colleagues venture over to China and succeed, Silicon Valley tech executive Elliott Ng found he could not resist the lure to go eastward.
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Most individual investors harbor a guilty secret: They know they should invest in sensible, low-fee index funds but can't resist the lure of money managers who promise to beat the market.
The ABA has made the offer, with the backing of Sport England, in an effort to persuade Khan to resist the financial lure of turning pro and to instead target a gold medal at the 2008 Olympics in Beijing.
And although the former Stevenage winger had indicated he was happy to stay at London Road, he said the lure of Forest was too strong to resist.
Endacott was involved in player management after his sacking by Wigan in 2001, but found the lure of another crack at coaching too much to resist.
Barry, who has spent most of his career at Villa, has two years left on his current contract and the prospective lure of Champions League football could be too hard to resist.
The England midfielder, who has spent most of his career at Villa, has two years left on his current contract and the prospective lure of Champions League football may be too hard to resist.
Still, the lure of all that potential fee revenue may be too strong to resist.
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Robson is set to continue to resist Liverpool's attempts to sign Ziege, but the deciding factor is likely to be the lure of joining his fellow countrymen at Liverpool.
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