To qualify for the ranking at all, each company had to have an above-average reputation score (defined as over 70) in its home market, based on Reputation Institute's global database of RepTrak scores spanning 2006 to 2010.

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No. 2 Apple, which earned a 79.77 global score, has the best global reputation within innovation, leadership and financial performance.

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Rachel Botsman, a leading researcher on collaborative consumption, argues that we will soon enter an era when our online reputation will become more important than our credit score.

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His game-winning score that night should go some distance toward ending his reputation as a shrinking violet who gets pouty under distress.

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