He was a relentless journalist and a commanding press secretary.
After a while it doesn't matter, since the action is as repetitive as it is relentless, a succession of fights and frantic chases accompanied by those drums that have come to define the genre pacemakers for heartless thrillers.
Combining shrewd political instincts, a relentless drive to cut costs and a little Irish charm, he's put phones into the hands of 7 million people in seven years.
Lou Gerstner, a heroic leader with a relentless customer focus, has proven himself a titan.
The story of the girlfriend came to light in September as Notre Dame continued its improbable undefeated season, and Te'o, a relentless tackler, was beginning to emerge as a front-runner for the prestigous Heisman Trophy.
Apart from scooping up Daihatsu to get small-car engineering and engines years ago, Toyota has concentrated solely on improving its own offering, with a relentless focus on efficiency, cost-cutting and a flood of new variations of successful models brought to market at an increasingly rapid rate.
But the world's Friedmanites have waged a relentless guerrilla war against the idea, denouncing it as a farrago of value-destroying nonsense.
So many Chinese display a relentless resolution to work hard today for themselves, their families and a better China.
President Alvaro Uribe, who has made a relentless war on the Farc the hallmark of his two administrations, sent a message to the rebel leader Ivan Marquez, whom he described as the "diplomat of terror".
On-the-job bullying can take many forms, from a supervisor's verbal abuse and threats to cruel comments or relentless teasing by a co-worker.
How different it was at Wembley as Ramos confirmed his reputation as a relentless pursuer of silverware by giving Spurs their first trophy in nine years with a well-deserved win against Chelsea.
He has impeccable law enforcement and national security credentials, a relentless commitment to the rule of law, unquestionable integrity and independence, and a steady hand that has guided the Bureau as it confronts our most serious threats.
Cablevision is doing its darndest to villify New Corp. with a relentless PR campaign.
And Santorum has stuck to that playbook, keeping a relentless focus on his opponent.
In short, a relentless, endless free diet of fast media is bad for your brain.
He was a relentless salesman, even calling on chefs in Texas during his summer vacation.
Jerry loved cars, which explains why he could be such a relentless critic of the industry.
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"From first to last the music comes at a relentless, pop-video pace, " she continues.
In his world, it acts as an intuitive aide instead of as a relentless disruptor.
"I will lead a relentless focus on those who blight our lives, " he said.
After Simpson was grilled by defense lawyers playing a relentless Clark, he never did take the stand.
It's a relentless schedule, but either Munoz or his sister does it every night of the year.
Yet at the same time there's a relentless spread of climate confusion in parts of the media.
The Titanic had what every great drama needs: a relentless focus on the supreme choices of individual lives.
"The litigation has been a relentless distraction with which to contend, " said Steven Richter, legal counsel for OptInRealBig.
The spokesperson added it was "vital there is a relentless focus on local arrangements for the protection of children".
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In the past, driven by a relentless search for value, energy CEOs devoted much of their time to strategy.
It requires constant adjustments, a willingness to take smart risks, and a relentless focus on the details of implementation.
Belfast dog wardens have been put through "a relentless campaign of intimidation and abuse, " Belfast City Council has revealed.
While gold prices have fallen sharply recently, they had been on what looked like a relentless climb in recent years.
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