Your brand has to stand for something different relative to other brands in your category.
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Working out the relative attractiveness of different businesses is not easy because the final shape of regulatory reform is unclear.
Now the telephone and the Internet give them instant information on relative prices in different market towns, greatly improving their bargaining power.
But changes in the relative prevalence of different photosynthesisers could still matter.
The above chart is drawing on the insights of that study and attempting to measure the relative sensibleness of different possibly monetary unions.
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If we were reading about running-shoe production, or the relative costs of different sources of electricity, or the merits of different mobile phones, we'd want facts and proof.
They argued only about the relative importance of different rights, and about the weight that should be given to individual rights and the conflicting doctrine of national sovereignty.
Doll is in a unique position to talk about the relative merits of different broadcast media: He's the only state CIO who has full control of the public broadcast system.
We already have a system to deal with resource scarcity, one that deals very effectively with changing relative prices, with the different ways that can be used to achieve the same goal which being best depending upon those relative prices.
Every clock, everywhere in the universe, ticks at a different rate relative to every other clock.
The results should nonetheless give students a good sense of the relative performance of the different schools in delivering results.
QE3 is quite different from QE1 and QE2, however, and QE3 is happening at a different time relative to the global economic growth cycle.
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Your motivations for buying one of the other two would be quite different given their relative sizes.
Alternative indexes have higher risk than market-based indexes and therefore provide a different return path relative to the risk.
But at some point there needs to be a bit of perspective about the relative costs and benefits of different crisis approaches.
Some of these collaborations are documented, such as the assistance of George Graham, who shared his vast knowledge of how metals are affected by the relative heat or cold of different latitudes.
By inviting athletes to declare with impunity what they are using, we encourage and open discourse and promote research so we'd be in a position to advise on the relative values and risks of different substances.
He said that the growing use of comparative effectiveness research, which provides information on the relative strengths and weaknesses of different medical technologies, could help close the gap between what is known and what is done in pharmaceutical care.
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These days, the noble Lord admitted with a slight shrug, their relative political strength in Scotland was rather different.
Even worse, much of the work is done with relative strangers, who may come from different cultures with different assumptions.
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Native apps will be designed to take advantage of their platforms' relative attributes -- the iPad having a different, more expansive layout than iPhone, for example.
They are joined by pioneering Chinese supermodel Du Juan and relative newcomer Sui He, all of them in different jewel tone Gucci frocks.
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The fact that different bodies in the solar system change their relative positions as they orbit the sun will, Dr Hooke concedes, complicate routing a bit: when the earth and Mars are on opposite sides of the sun, for example, it might be best to send e-mail via Venus.
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Relative prices have changed, and so has the importance of different sectors of the economy.
Even more than The Dark Knight, this is a ensemble piece, with strong performances by Gary Oldman, Joseph Gordon-Levitt, Anne Hathaway and relative cameos from Caine and Morgan Freeman in particular showing the different facets of the city as it struggles with the southern end of its days of peace.
This allows for a relative comparison between transactions (i.e. between homes of different sizes).
In addition to a chart that compares FBIOX to health care and the MSCI World Index, it also provides the performance for a number of different time periods, as well as how the fund performed relative to other similar funds or benchmarks.
He calculates a range of poverty rates by making different assumptions about the needs of married versus single parents and the relative cost of children.
However, Mr Crise suggests that it could be viewed in the same way as varying risk premiums on different countries' government bonds, meaning that it reflects uncertainty about the relative attractiveness of a country's equity markets.
The second thing we want is, if we wanted something that was different than a traditional bond portfolio, we wanted each manager individually to have very low correlation relative to traditional bond indexes, like the Barclays Ag.
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