During Mr Elop's presentation, the company showed a live video from one of Nokia's factories in Finland - with a Lumia 800 going fresh from the production line into its blue box, ready for shipment.

BBC: Nokia is off the burning platform - can it reach shore?

When the shipment arrived at Expeditors' warehouse in Hong Kong, staff reassembled the cargo into airplane-ready units, enclosing each batch in plywood boards, plastic sheets and netting.

FORBES: I'll Handle That

When the shipment arrived at Expeditors' warehouse in Hong Kong, staff reassembled the cargo into airplane-ready units, surrounding each batch with plywood boards, plastic sheets and netting.

FORBES: I'll Handle That