You can use surveys, and interviews of others about the target influencer to get a reading on attitudes towards the target influencer.

FORBES: Can You Measure Your Digital Eminence?

If the mommy market is the target this means actually reading the hundreds of blogs and Pinterest articles, as well as joining the Facebook groups.

FORBES: 7 Steps to Better DIY PR

Because blind Web surfers use automatic reading software to interpret pages, CAPTCHAs represented insurmountable walls on Target's site.

FORBES: Identity Theft

Today, it offers nearly 10, 000 books and other media in a completely renovated, colourful and attractive library room to a target group many members of which are not used to reading regularly.

UNESCO: M��nster Prison Library

Morrison, who was a target for Newcastle, Sunderland and QPR, opted to join Reading despite being the subject of a last-minute offer from another Championship club.

BBC: Reading sign duo Sean Morrison and Brett Williams