When writing a blog, the key idea is to create content that other people will want to read and spread.

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Jerome's clever flick sent Forssell clear but as he shaped to round Bywater the Derby keeper read his intentions and spread himself to save.

BBC: SPORT | Football | Premier League | Derby 1-2 Birmingham

And when they are done right, read fun and captivating, they get shared and spread, sometimes quite quickly achieving that holy grail known as Viral.

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It is set up to spread the awareness of preventing devastating fires and students simply need to read the online essay on the use of fire sprinklers (which is good information to have anyway) and answer an online test and then are entered into a drawing for a scholarship.

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