The slogan is simple, meaningful, inspiring, and easy to remember, read and spread.

口号很简单，有意义，有启发性，容易记忆，阅读和传播。

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When writing a blog, the key idea is to create content that other people will want to read and spread.

FORBES: How To Make Your Blog Get Real Attention

Jerome's clever flick sent Forssell clear but as he shaped to round Bywater the Derby keeper read his intentions and spread himself to save.

BBC: SPORT | Football | Premier League | Derby 1-2 Birmingham

And when they are done right, read fun and captivating, they get shared and spread, sometimes quite quickly achieving that holy grail known as Viral.

FORBES: Why Infographics Rule