Fortunately, I have created a system that will allow these logical, rational, linear thinkers to turn any message point into a sound bite that is irresistible to even the most hard-bitten journalist.
It's been on my mind to point out that although there may be a rational argument for placing the holding companies of Liverpool Football Club into administration, that may be technically impossible as of this moment.
And it was, as we now know from Alistair Darling, on the point of making that cameraman's behaviour entirely rational: the ATMs were "hours away" from shutting down.