Economists need to explain, therefore, why a rational consumer would be persuaded by an ad which offers nothing but an enticing image or a good laugh.
We note low inventories, low real interest rates, rational consumer resilience, high levels of bank cash (since the write-downs are generally non-cash accounting entries), small business flexibility and reasonable output gains apart from housing, autos and finance.
How does digital actually connect with the emotional and rational drivers of consumer category engagement and how it will impact sales and loyalty?
For that, the platform must be linked to the emotional and rational aspects that drive consumer engagement with the category itself.
Simply knowing what digital platforms people are using does not tell a brand how that platform can best be leveraged, linking the platform to the emotional and rational aspects that drive consumer engagement with a category.
The reason it is impossible to found a rational economic policy purely on consumer sovereignty is that one cannot be a consumer without also being a producer.
Lord McNally replied the government was working to make sure "the consumer has sufficient information to make rational decisions".
BBC: Ministers urged to tackle nuisance texts and cold calls
Therefore, a rational policy must be based on appropriate trade-offs between consumer and producer interests.
Today, millions of perfectly reputable and otherwise rational people charge purchases at interest rates that would be usurious if consumer credit were not exempted from laws preventing people with money from preying on people in need.
The rational response to the injection of brain waves into Madison Avenue is that it will neither revolutionize marketing nor make us consumer slaves.
应用推荐