And the college students who are a special consumer group of many self advantages should do their best to be rational consumers.
大学生作为特殊的消费群体，应在发扬自身优势的同时争取做个理性的消费决策者。
But, as a rational consumer, they need to compare and calculate all the benefits and costs associate with what they want to do, and also make sure what they want to do is what they actually can do.
但作为一名理性的消费者，人们应该进行收益成本分析，同时应该确定他们想做的事也是他们实际能做的事。
Rational consumption means that consumers in the consumption capacity of permit conditions, in accordance with the principle of utility maximization of consumer pursuit.
理性消费就是指消费者在消费能力允许的条件下，按照追求效用最大化原则进行的消费。
Traditional economics assumes that people are rational and try to maximize the benefits when studying consumer decision.
传统经济学在研究消费决策时通常假设人是理性的，总是在约束条件下寻求利益的最大化。
Specifically manifested as city elderly men than women a stronger sense of self consumption, the consumption of more mature and rational, more consumer-oriented social interaction function.
具体表现为城区老年男性比女性自主消费意识更强，消费更加成熟理性，更注重消费的社会交往功能。
Specifically manifested as city elderly men than women a stronger sense of self consumption, the consumption of more mature and rational, more consumer-oriented social interaction function.
具体表现为城区老年男性比女性自主消费意识更强，消费更加成熟理性，更注重消费的社会交往功能。
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