Despite the health benefits, many people don't want to spend 40 to 50 minutes cooking brown rice, so they resort to quick-cooking brown rice, which can take only five to 15 minutes to prepare.

CNN: Is quick brown rice as healthy as regular?

The lab found that there was no appreciable difference in the nutrient profiles of regular versus quick-cooking.

CNN: Is quick brown rice as healthy as regular?

In fact, in the USDA nutrient database, instant oatmeal possesses the same nutritional profile as regular or quick-cooking oatmeal.

CNN: Is instant oatmeal just as healthy as traditional?

These days my pack is filled with a small container of olive oil, dried herbs, salt and pepper and fresh fruit rather than packets of dehydrated beans and rice or bags of quick-cooking oatmeal flavored with desiccated strawberries.

NPR: Forget The Granola: Camp Cooking Goes Gourmet

They get about 12, 000 phone calls on Thanksgiving Day alone from customers in a jam that need quick advice and emergency cooking tips.

FORBES: Why Butterball Is No Turkey On Thanksgiving

That differentiation is why a quick service restaurant operator like Country Style Cooking Restaurant Chain can be down more than 8% from its Sept. 28 IPO price and the two that priced Wednesday can get huge first-day pops.

FORBES: YouTube, Amazon Of China Make Big Splash In New York

Everyone knew Ferrari was cooking up its first hybrid, and that it would be very quick when it was pegged as an Enzo successor.

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