He even invented a "teleocratic" or purpose-driven management model to replace the "bureaucratic" or rules-driven paradigm that still drives corporate America today.
It's titled The Purpose-Driven Church and was penned by Rick Warren.
Warren's 2001 book, The Purpose-Driven Life, is this decade's best seller with 19.5 million copies sold so far and compiling at the rate of 500, 000 per month.
The Purpose-Driven Church has sold more than 1 million copies.
Its sequel, The Purpose-Driven Life, has sold 12 million copies.
And their search tends to be highly focused and purpose-driven.
Warren, who founded Saddleback with his wife 33 years ago, gave the invocation at President Barack Obama's 2009 inauguration and penned "The Purpose-Driven Life, " a Christian self-help guide that became a mainstream best-seller.
At the Citigroup ( C) Global Consumer Conference, CFO Jon Moeller unveiled some major adjustments to the Bob McDonald Purpose-driven growth plan namely a halt to expansion until the company gets a grip.
This is purpose-driven, enterprise-wide, values-based leadership on display.
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Last year I recommended as a terrific "business" book, Wooden on Leadership, by John Wooden, former head basketball coach for UCLA. A couple of years ago I hailed Rick Warren's The Purpose-Driven Church as a useful read.
Salesperson B works for a noble-purpose-driven organization.
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Closer to the American mainstream are the box office film hit (which no one had predicted) The Passion of the Christ and the bestseller book by Rick Warren, The Purpose-Driven Life, which has sold more than 15 million copies.
Without relying on Facebook, Lady Gaga is able to host a specific interest, purpose-driven global community where fans and other stakeholders could exchange ideas, co-create adventures and otherwise bond in ways that boost participation in all her profit centers.
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Further, by deploying trust, values and a purpose-driven mission as the primary drivers for all business activities, interactions and decisions, companies can transform a workforce of bricklayers into a highly coordinated and inspired team of cathedral-builders whose inspired work generates both success and significance for our companies and the world.
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That means the entire program and purpose is Delegate-driven and determined and constantly adjusting to Delegate input.
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And a CD of "Songs for a Purpose Driven Life" featuring well-known Christian artists was also released.
CEOs from companies like Whole Foods, Zappos, Gibson Guitars, The Container Store, Louisville Slugger, Humana, Tata, and other leading brands, are collaborating with CEOs of emerging brands, non-profits and NGOs to find the next wave of purpose driven game changers.
In a world filled with super-sized challenges, there is massive opportunity for people to pursue purpose driven endeavors that can work towards impacting a billion lives for the better.
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