abstract:The trademarked term purpose driven comes from the teaching of Rick Warren, senior pastor of Saddleback Church in Lake Forest, California. It originally came into use as a paradigm taught to pastors and other Christian leaders.
He even invented a "teleocratic" or purpose-driven management model to replace the "bureaucratic" or rules-driven paradigm that still drives corporate America today.
Warren's 2001 book, The Purpose-Driven Life, is this decade's best seller with 19.5 million copies sold so far and compiling at the rate of 500, 000 per month.