But Hilda turned from the checkout with a face of pure resentment, staring and challenging.

NEWYORKER: She��s the One

They know they face a threat from pure play online investing firms.

FORBES: U.S. Bank Adds Brokerage With Web Services

That is partly because the number of pure wholesale banks has gone down, but also because they face higher borrowing costs.

ECONOMIST: Universal banking

You want to move pure transactions to the Internet, use online communication for information sharing and routine communication, and reserve face-to-face interaction for the activities that add the most value.

CNN: ASIANOW - TIME Asia

The company likens its product's positioning to Pure Digital Corp's popular, compact, simple and affordable Flip video camera, which has succeeded in the face of digital cameras that can capture video of comparable quality.

ENGADGET: Switched On: The Peek of popularity