Utilities are notorious for taking a long time to test new technologies before making a purchase decision.

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For lower-end consumers, the price is higher than that of some netbooks, making the purchase decision a tough one.

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Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.

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When a Latino family is making a decision to purchase an automobile, for instance, the entire approach is dramatically different than the way a non-Hispanic family would do it.

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What was different between the decision-making process used for a good investment or purchase and the one used for a bad investment or purchase?

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