The loser in all this is the consumer who is conned into making a purchase decision based on false premises.

而最终的输家是消费者。 那些误信了虚假信息而做出购买决策的消费者将为此买单。

youdao

Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.

消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。

youdao

Therefore, to understand the consumers' globalizing purchase behaviors or decision- making has played a crucial role in enterprise marketing.

因此，了解全球性消费者之购买行为或决策，已经在各国企业的行销工作上扮演着举足轻重的角色。

youdao

Utilities are notorious for taking a long time to test new technologies before making a purchase decision.

FORBES: A Software Startup Helps Utilities Decode Smart Meter Data

For lower-end consumers, the price is higher than that of some netbooks, making the purchase decision a tough one.

FORBES: Is Google Too Rushed to Pioneer?

Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.

FORBES: Are You Everywhere? 3 Steps To Create An Expert Image For Your Brand