Book browsing is hungry and thirsty work, but there are plenty of options for a prolonged stop: pullupachair at one of the many cafes that surround the city's squares or head for the Mosae Gusto underground food hall.
Among the 1, 000 non-marketing folks, it was pretty obvious that they all want and enjoy a brand to proverbially pullup the chair and tell them a story as they are also attempting to sell them something.