Part of me wanted to pull that thread, close the chapter and start a new story that had nothing to do with cancer.

BBC: The bloom of cancer

Things get awfully meta awfully fast when you pull this narrative thread: SmartWater wants to reach a hip crowd, so they craft a video that mocks the conventions of virality, and almost immediately an arbiter of hip takes the handoff and enviralizes the thing, even as she scorches its cynicism.

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Just as in the corporate environment, a lot can happen when you start to pull on a loose thread.

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That takes a lot more concentration to pull that off 10 times with the same thread -- than it does with a record like I ended up with.

CNN: Bob Dylan on his dark new album, 'Tempest'

For the switch, I sewed paths of conductive thread that become bridged by the metal zipper pull when it passes by.

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The ability to pull together all these messages from different systems into a unified thread is definitely valuable in some contexts.

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