There are always little details that they don't account for, and that's the loose thread that you can pull to make your own.) And so, what does he find when he goes in to this holy space?
Things get awfully meta awfully fast when you pull this narrative thread: SmartWater wants to reach a hip crowd, so they craft a video that mocks the conventions of virality, and almost immediately an arbiter of hip takes the handoff and enviralizes the thing, even as she scorches its cynicism.