Instead of advertising, many Chinese production companies have shown a strong preference for product placement in TV programs, movies and online videos.

FORBES: Learning From China's Online Advertisers

Read Montague, a neuroscientist at Baylor College of Medicine in Houston, has demonstrated that subjects' brains register a preference for Coke or Pepsi that correlates with the product they choose in blind taste tests. (His study is not funded by the cola giants.) The brain of "Subject P" on the monitor in the Human Neuroimaging Lab, for instance, shows he is a Pepsi lover.

FORBES: Magazine Article

This preference may be so strong, that this is a product they keep buying in a recession rather than switch to a generic brand.

FORBES: What Is 'The Real Thing' With Coke?

The teen preference for individualism can also be summed up by today's hottest product-- Apple Computer 's iPod.

FORBES: Magazine Article

The teen preference for individualism can also be summed up by today's hottest product-- Apple Computer 's (nasdaq: AAPL - news - people ) iPod.

FORBES: Brand Me