Instead of advertising, many Chinese production companies have shown a strong preference for product placement in TV programs, movies and online videos.
Read Montague, a neuroscientist at Baylor College of Medicine in Houston, has demonstrated that subjects' brains register a preference for Coke or Pepsi that correlates with the product they choose in blind taste tests. (His study is not funded by the cola giants.) The brain of "Subject P" on the monitor in the Human Neuroimaging Lab, for instance, shows he is a Pepsi lover.