First, what is the market you are attacking, and how is your product different from your competitors'?
Mr. Felice: There's such an emerging middle income in Asia that we found that we had to have different product strategies, different service strategies.
Second, the smartphone industry becomes increasingly fractionalized with major players churning out devices that bundle together different product characteristics which cater to different market segments.
Awkwardly, this leaves retailers selling the same product at different prices online and in their stores.
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She also asked Hasbro offer the product in different "non-gender-specific" colors that appeal to boys and girls.
Diet soft drinks are not just one undifferentiated product with different labels.
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Second, the smartphone industry has become increasingly fractionalized, with major players churning out devices that bundle together different product characteristics, and cater to different market segments.
Vonage Managing Director Kerry Ritz said that the Wi-Fi device was not a replacement for the cell phone, but was a different product that could be used for different applications.
Warner Bros. is balancing its home entertainment revenue streams by creating different times at which a product is available at different prices.
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In addition to its regular return policy it also has has 30 different product-specific return policies.
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Glaser has plans to introduce different product lines as well, including a brand of cosmetics.
But even our product people are different than the ones I knew 10 years ago.
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The site offers new deals each day, focused around seven sets of themed product offerings from different brands.
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Stay close to what makes your product relevant and different and tell your story in a relevantly different way.
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Understand that selling a cause and selling a product are two different things.
"I found the conflicts in terms of being a product of two different families continue to reveal himself, " Biskupic said.
He says this is a really different product from others out there.
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It features a 256-color high-resolution touch screen and comes with a pre-installed database of codes for 549 different brands and 17 different product categories.
Aside from the inconsistent design, each product requires a different sign-on.
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The PC product on a different platform did not always translate.
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Good brand building has always involved initiatives that help consumers understand why one product is meaningfully different from another and how it can fit into their lives.
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However, if the stores still trust the company, it may be able to salvage itself by selling those stores a different product that makes their customers better off.
"The fact that it's coming as an opportunity from the government directly to take advantage of the product is a different twist, " said Steven Streit, the firm's chief executive.
But analysts and investors who have been tracking the field predict the company would release a product with many different functions and that the device would work closely with the iPhone.
That product is considerably different from a TV, however.
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One reason no one has been able to unseat Microsoft from desktop operating system dominance is that no one has offered a fundamentally different product that actually changes some of these longstanding issues.
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Amazon.com (nasdaq: AMZN - news - people ) serves up millions of images every day on their Web site, many of which are created on the fly to indicate different product options and sales.
Work-product protection is different from attorney-client privilege.
More generally, we have to accept that carbon dioxide is a by-product of many different human activities, most of which are legal and necessary human activities that range from the production of electricity to subsistence farming which contributes to deforestation.
For the rest of the world does not eat Marmite: the NZ stuff is entirely different from the UK product of the same name and both again are different from the markedly inferior Australian Vegemite.
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