And we try to be methodical in our product development decisions.

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David "Dadi" Perlmutter, the 53-year-old Israeli engineer who ran the Core team, is now in charge of the sprawling microprocessor giant's product development decisions--that is, figuring out which chips will one day replace the Core.

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Whereas traditional product development would involve making product decisions using business intuition and knowledge, Zynga turned decision-making on its head by hypothesis-driven product testing, quick analysis and agile roll-out based on how customers behaved.

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Scribe has devised a product development and management framework that guides all decisions with regard to existing and new products.

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Many working within the company understood the organizational problems that were getting in the way, such as product development teams not cooperating and consistently poor senior executive decisions, but there was no mechanism for uncovering those insights and acting on them.

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Having visibility into and control of products while they are in digital form allows companies to make decisions that have maximum impact on the cost to design, source and retire products earlier in the product development cycle.

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