David "Dadi" Perlmutter, the 53-year-old Israeli engineer who ran the Core team, is now in charge of the sprawling microprocessor giant's productdevelopment decisions--that is, figuring out which chips will one day replace the Core.
Whereas traditional productdevelopment would involve making productdecisions using business intuition and knowledge, Zynga turned decision-making on its head by hypothesis-driven product testing, quick analysis and agile roll-out based on how customers behaved.