By trying to make hay from the current tablet frenzy, Amazon has strayed from its customer-centric roots towards a more conventional product-centric mindset.
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But in the age of Groupon, search and social media advertising, it is the relevance of brand-, not product-centric advertising must be called into question.
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In addition, brands are beginning to abandon flash-heavy sites that are difficult to navigate in favor of more streamlined experiences that are more searchable, shareable and product-centric.
But, like Apple, HP is essentially a product-centric company that needed to grow a service platform onto its products rather than try entering new market segments with products it clearly did not understand.
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Known more as a shrewd political manager rather than as an innovative policy-maker, Ms Gillard is herself a product of this polls-centric polity.
I'm here to take everything we ever learned at gdgt about how a design and engineering-centric organization ships product, and apply some of that industry leading design and user experience to the best stable of technology publications anywhere under one roof.
To truly listen to their customers, build deep cross-organizational relationships based on value, and change from internally-focused, product-obsessed organizations to customer-centric businesses.
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Here are a few practical thoughts on two asset-centric corporate structure models to platform and product plays.
Therefore, in the second half of 2012, Capone added the role of Corporate Vice President of Product Development to his CIO title, adding a very business-centric role to his one in IT.
While the company was quick to offer its product on an iPhone, it has yet to come out with an iPad-centric application.
Being product focused and seen as a technology innovator may be more desirable traits for a leader than having a business-centric persona.
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